A less romantic and more aggressive approach to disentangling online etiquette can be found in the project by Joana Moll. As she explained at the IMPAKT festival in October, her quest to discover “The Hidden Life of an Amazon User” started with purchasing The Life, Lessons & Rules for Success: The Journey, The Teachable Moments & 10 Rules for Success Cultivated from the Life & Wisdom of Jeff Bezos from Amazon’s official website.
![Mechanical Turk's Unsavory Side Effect: Massive Spam Generation [Updated, Amazon Comments]](https://d2w9rnfcy7mm78.cloudfront.net/6570805/display_043b82234cdab9e07994a9739c2fa0fe.png?1585073199?bc=0)
