Hyper Sincerity (2020)
As part of a general ironic tone on the web, activated by millennials, and conveyed through Twitter, Reddit, Instagram, memes, Hyper Sincerity is a way of addressing things by showing no trace of irony and intentionally focusing on the language of sincerity, through emotionality, tone, punctuation, syntax, thus amplifying the expression of sincerity — as opposed to speaking in a framework of sincerity only. Thanks to its nature, Hyper Sincerity is often used as yet another humorous strategy.
This mode of discourse is closely intertwined with the state of mind of the Gen Z : nihilism from belonging to a world filled with humanity-scaled dramas; a strong sense of self and an intense emotional activity shaped by the individual's relationship with technology.
45 blocks • 1 day ago