"all of us bow unfailingly at the altar of the algorithm"
The way TikTok is favoring brands on TikTok Shop is wild. I noticed skincare brand Dieux’s views skyrocket as soon as they joined...so I dug in...
Their average video views grew 2,820% after launching on TikTok Shop. I've included two screenshots below—before and after launch.
Their first TikTok Shop video was posted on September 13th. The 10 videos right before the launch averaged 5K views. And the average views on the 10 videos after launching on TikTok Shop? 146K. That’s a huge jump!!!! The engagement is also good making me think they didn't boost.
I think TikTok Shop has fundamentally changed people’s relationship with the platform. I’m already spending less time on the app—where every other post is someone telling me what “navel pulling” is. But with these kinds of incentives for brands, why wouldn't they get on and sell?
Nov 14, 2023, 5:38:52 PM
“Now it seems like people
are being instrumentalized
by the algorithm itself. If
you look at TikTok, your body
is literally animated by the
algorithm. It tells you how
to move yourself and you end
up dancing for this abstract
formulation of capital and
Perhaps it’s generally the case that TikTok gratifies a desire to make changing the channel into the program itself.
Making theoretical sense of 'fun, pleasure and entertainment' has proved a difficult task for social scientists.
Cindy Sherman, a prolific user of Instagram, said through a representative that she has no interest in joining TikTok right now, calling the platform “too gimmicky.”
when i scroll on tiktok or whatever, i can’t get away from the feeling that almost nothing there is really meant to be loved — it’s just meant to be snorted, basically, and occasionally get you to buy something.