None other was able to set the foundations of packaging as external signaling, or as art form than the incomparable Andy Warhol, who’s interest in gifting is what led him to become obsessed with “packaging” in norm settings. Pop art became a movement that used humor and irony to comment on mass production and how consumerism had come to dominate much of American life and culture, unlike prior movements that focused on the creative process, this one tried to eliminate traces of it , like brush strokes—so that artwork emulated an almost mechanical, mass-produced feel. Warhol’s experience working in commercial accounts, working with the likes of Harper’s Bazaar, Dior and Tiffany’s gave him this exact POV.
