Louis Vuitton Mission Statement 
The mission statement of parent company LVMH is also the mission statement of the numerous luxury products, companies, brands, and retailers that it owns. It is the common thread that connects all the companies that it acquires: “To represent the most refined qualities of Western 'Art de Vivre' (art of living) around the world; to be synonymous with both elegance and creativity; to blend tradition and innovation, and kindle dream and fantasy.”

-“To represent the most refined qualities of Western 'Art de Vivre' (art of living) around the world;
- elegance
- creativity
- tradition
- innovation
- dream
- fantasy