Productivity: in the 20th century it was about increasing production, getting more out of people, making less mistakes etc. What we're seeing now in the 21st century is much more of a focus on feeling a sense of accomplishment. We're making tools for people who are choosing to use these tools, not being forced or paid to use them. They want to use them. Productivity tools that we have today have an element of attraction: they want you to want to use them. That's an element of productivity as well.
— Chris Pratley