A website is never ready. It is subject to constant change, it is a resonant body of the technical status quo and a living projection of the authors. Endless scrolling, depending on the individual daily form.
Unlike other areas of visual culture where manifestation of form is sought and visual decisions are clear, there is only temporary authorship online – until the next update.
The desire for obvious decisions meets systemic factors and comes back as an unmanageable potpourri of possibilities. Analogous to the physical model of the double pendulum, the development of a website is a chaotic process – a steady balancing of seemingly unlimited possibilities.