'to commodify is to colonize'
How did social responsibility end up in the hands of brands? What does this look like (how to recognize it)? How effective is it? And where is social responsibility going to end up?
In the case of subjectivity in the society of consumers, it is the turn of the buying and selling of the tokens deployed in the construction of the ‘self’ which is in fact Jean Baudrillard’s ‘simulacrum’, substituting ‘representation’ for what it is assumed to represent— to be effaced from the appearance of the final product.
What is assumed to be the materialization of the inner truth of the self is in fact an idealization of the material — objectified — traces of consumer choices
What logic could possibly be upended by punks, goths, gabbers, or neo-pagans when the internet, a massively lucrative space of capitalization, profits off the personal expression and political conflict of its users?