"Time exists in order that everything doesn’t happen all at once…and space exists so that it doesn’t all happen to you."
— Susan Sontag
"Look, design is not about what we do. Design, for us, is about what we encourage and enable others to do. For us, it’s about building tools, environments and communications that help other people make meaningful things possible. Design should enable people to do whatever they need or want to do with their time. Time itself is the most valuable asset anyone has. Money, objects – you can get all of that back. Time is irreplaceable. So, we work to fill and inform the time people give us with clarity, understanding, support or joy."
— Brian Collins
People always say that to be a good designer, you have to have good taste. After accepting kitsch, I started to wonder what good taste actually was and why it was necessary. I started to think I should put taste aside when creating my work. It was just setting rules for me and blocking my mind. It wasn’t until the end of my junior year that I realised I was unconsciously doing design work for rich people only. It seemed that my goal was to make cool and expensive things that support a specific lifestyle. I wanted to change this and my subject transformed from lifestyle to life itself. I spent time observing the real world.
As an ex-smoker, Suzman likens it to a nicotine addiction. “We pump crap into the atmosphere. It doesn’t make us happy. I can’t work out who benefits.”