Reputation-measuring systems are a mode of social deskilling. Social media companies has an incentive to erode our natural skills of etiquette and social navigation so that we become more reliant on the companies to manage our awkwardness for us.

Authenticity is a pressing personal issue now not because it has been suddenly lost, but because it has become the accounting system for a different form of mediated selfhood; it has become another metric in the attention economy, measuring how believable one is to oneself in the process of broadcasting a self.

"Reputation systems are a mode of social deskilling"