But are you doing your work?
Here’s a hint: your work might not be what you think it is.
A doctor might think her job is to cure diseases.
But in fact, that’s not what gets and keeps patients. The cure is a goal, and it’s important, but it’s not sufficient.
The technical tasks are important, but the work involves more than that.
Doctors who contribute to the academic community, are personable, take a moment to bring emotional labor to their patient, invest in staff and training and put their office in a medical crossroads always do better than doctors who don’t.
And the same thing is true for the web designer who thinks the job is merely typing good code, or the restaurant owner who’s merely focused on the food. That’s important, but there’s more to the work than what’s in the typical job description
Doing your job is not always the same as doing the work. The “soft stuff” might matter more than you think. Doing the work is the ticket you buy for the privilege of doing the other part.
It does all the things you expect a personal computer to do;
It does a lot of things you wouldn’t expect a personal computer to do;
And it does something no other computers has ever done before;
To do all of these, you will have to learn to do this (mouse click).
You could hire a designer to do this, in a week;
You could xxxx in 3 days;
You could hire a typesetter to do this overnight;
Or, you could do all this on your macintosh over lunch.
When apple invented the personal computers we were all alone in the world. But suddenly it seems that everybody’s trying to build a better apple. When somebody finally did--Lisa, from Apple--so advance put us right back to where we first started, alone again. Soon there will be just two kinds of people, whose who use computers, and those who use Apples.