Raw materials and paper like (letterhead, folded pages, collages, pieces of tap…)
Conversation between paper and digital format
Art museum catalog and magazine style (ie - Mac Val museum posters)
Details : table of contents, pages, post-it
Editorial style types (playful use of typography)
If graphic details - must be understated
Photography : polaroids and analog photos style (soft vintage light)

Clean-cut but not boring, filled with little surprising details (ie when scrolling on a word, small vignette pops up ?)
Colors : Black and white + use of another colour
Images and text overlapping
Mood : timeless, not fashionable