How can we as designers contribute to a more sustainable and meaningful digitalization of society?
I don’t have the final answer, but as most of us are involved in a lot of projects, even on a small scale, I believe we can make a difference if we keep the following in mind:
Ask questions! How can we make sure our projects are really valuable for the target group? Visit your granny, ask people on the street, or find other methods to come into contact with reality outside of your UX-bubble.
Be critical! Both with your client briefings and yourself. Reflect on the context of your work: with your expert knowledge, you can help steer the projects you are part of into a more sustainable direction.
Keep the bigger picture in mind! What are the consequences of your work away from the screen? Can you positively influence the total concept of the service/product from an environmental or social perspective?
Focus on usability! Think from the user’s perspective rather than pushing features you are just dying to try out.
Share your knowledge! Become an ambassador for sustainable UX design. Think about it, try to make a difference, and encourage others to do so.