"Fascism logically leads to the aestheticising of politics. Politics is turned into the production of beauty, according to a certain aesthetic. This is achieved through an immense apparatus for the ‘production of ritual values’. Benjamin is thinking of the Nazi propaganda-machine, with its choreographed torch-lit marches and rallies, iconic posters and statues, and films such as Triumph of the Will. This machine is widely recognised as a forerunner of the modern PR industry.

"Fascism is thus partly a product of spectacle. Benjamin relates it to the spectacular nature of commodities, which are transformed in their presence from simple objects to spectacle or phantasmagoria. Fascism expands the logic of spectacle into the field of politics, with its charismatic leaders, eye-catching posters, movie-like Manichean discourse, torchlit rallies, and powerful logos and symbols."

https://ceasefiremagazine.co.uk/walter-benjamin-fascism-crisis/

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