Tracking thoughts and images that attempt to archive, rationalize or explain the current culture and chosen aesthetics of neoliberalism.
"I’m interested in the surprising power these weak affects and aesthetic categories seem to have, in why they’ve become so paradoxically central to late capitalist culture"
-Incongruity and cognitive dissonance.
(Example, woke capitalists, hostile deterrents with celebratory or LGBT
signage, vegan soldier, etc)
-"Cute" innocuous aesthetic.
-Performative activism. (Spectacles)
Cuteness is one of the most culturally pervasive aesthetics of the new millennium and its rapid social proliferation suggests that the affective responses it provokes find particular purchase in a contemporary era marked by intensive media saturation and spreading economic precarity.
“The smaller and less formally articulated or more bloblike the object, the cuter it becomes—in part because smallness and blobbishness suggest greater malleability and thus a greater capacity for being handled.
From here it is only a short step to see how the formal properties associated with cuteness—smallness, compactness, softness, simplicity, and pliancy—call forth specific affects: helplessness, pitifulness, and even despondency. There is thus a sense in which the minor taste concept of cuteness might be said to get at the process by which all taste concepts are formed and thus at the aesthetic relation all of them capture.”
By this logic, the epitome of the cute would be an undifferentiated blob of soft doughy matter. Since cuteness is an aestheticization of powerlessness (“what we love because it submits to us”) [. . .] the less formally articulated the commodity, the cuter.