The shaming of targeted “hoarders” is intended specifically to cajole, bully, and embarrass the population into giving up everything they have; not just possessions but ideas, ethics, rights to ownership (both intellectual and otherwise), privacy, decency, justice, fair treatment, and human rights. In the Apple-internet age we are expected to surrender absolutely everything; anything less is filthy and deranged “hoarding.”
The hit A&E TV show Hoarders identifies people with things as socially malignant, grotesque, primitive, dirty, bizarre. In a word: poor. Apple has turned the world upside down in making possessions a symbol of poverty and having nothing a signifier of wealth and power.
Time to reduce my look even further until literally every item I purchase tells people ‘I could get something more interesting, but I have enough money to choose not to.'