> I was just like, “Who cares?” That thought is poison, though. The great thing about saying “Who cares?” is you’re always right–no one will care unless you want them to care. After enough time went by I realized I did care about this crazy thing I did, and I wanted to share it with the world again, and owed it to myself to share a better version of it.

— Megan Boyle

We launched Flipboard for iPhone and instantly — boom! — had millions of new users. But I didn’t feel my heart move. Not an inch. It was just an observation, a truth. You have to acknowledge these truths. It came with no judgment. My heart didn’t move. I loved the people and the work, but the object, the artifact, did not move my heart. By that point in my career I had worked on enough projects that had moved me to understand what was happening. I had archetypes to lean on.

Simultaneously, as we made the app I made a meta-book about our making of the app — the design detritus, the engineering commits — and presented that to the team. Jesus, my heart moved a mile. It was difficult not to cry. I realized in that moment that scale is secondary to grace or movement.