Eric Hu - I take a lot of UX findings as useful constraints and try to be creative within those boundaries and really only break them if the concept warrants it. I believe in taking something old or cliche so far to its logical conclusion that it becomes its own thing. Malicious compliance has always been more interesting to me than noncompliance. If someone tells you to make something red, you can make it green and argue with them, or you can make it so fucking red that they regret ever asking you to make it red and you might find yourself in interesting new territory that you had previously written off.