We came to understand ... ASMR as experiences of enchantment. We moved away from seeing ASMR media as a tool for tingles and toward an inspiring, aesthetic experience, and this enabled us to understand it as a powerful example of enchantment in action.

When hope for the shared local space falters, the surrounding perceptual environment begins to be bracketed off in favor of more full-scale media immersion. The center of attention can then shift to a more easily controlled and commodified virtual enclosure.