If you are an outsider, you notice it more than if you are an insider. It’s always important to stay foreign, like a tourist in a sense. Because you always notice things that people who live there for a long time don’t notice anymore. You really appreciate things and you help people to appreciate what they have. That’s also an important mentality for design. When you get a question, step outside and look at it. You could say: “I’m designing again another logo”. But if you step back and look properly, it’s like you are a child again, everything is new. That’s a feeling you need to keep.

—Lize Enebeis