The new-media technology calls into question our accepted notion of typographic communication. Not since Gutenberg’s invention of moveable type in the fifteenth century has typographic communication undergone such a fundamental change as today. The typographic trade finds itself at a crossroads. Can typography still play a significant role when digitization and new media are shaking the foundations of the typographic craft? What direction will it take in its further development?
There is one more thing I do that completes the system. On the outside of the gallon storage jar I attach this pictogram (drag to desktop):
The digitization of typography is usually seen as a watershed. I have chosen a different approach in which I make an appeal for retaining the basic values of typography, values we must not lose sight of in the heat of the revolutionary moment.