"Maybe one of the reasons these platforms of ours are completely out of control is that we’ve lost our connection to the physical manifestation of what it is that we’re creating. We’ve lost touch with the person on the other side. One of the reasons places like Facebook are struggling (aside from the fact that Zuck owns it and can do whatever he wants,) is that it is truly impossible for anyone to, at scale, understand the physical impact of the code they’re pushing, how the bits get transferred into data, how data moves into the UI/UX, and how the small function that one person writes is transformed into a Like button that makes someone feel excluded or included, angry or elated, sad or thrilled."

~ Vicki Boykis (https://vicki.substack.com/p/the-satisfaction-of-the-hand-off)