"Computational processes are abstract beings that inhabit computers. As they evolve, processes manipulate other abstract things called data. The evolution of a process is directed by a pattern of rules called a program. People create programs to direct processes. In effect, we conjure the spirits of the computer with our spells.
A computational process is indeed much like a sorcerer’s idea of a spirit. It cannot be seen or touched. It is not composed of matter at all. However, it is very real. It can perform intellectual work. It can answer questions. It can affect the world by disbursing money at a bank or by controlling a robot arm in a factory. The programs we use to conjure processes are like a sorcerer’s spells. They are carefully composed from symbolic expressions in arcane and esoteric programming languages that prescribe the tasks we want our processes to perform."
~ Harold Abelson, Gerald Jay Sussman, & Julie Sussman (https://sarabander.github.io/sicp/html/Chapter-1.xhtml#Chapter-1)
"As well as trying to ensure that information is accessible to all, Google is involved in trying to make sure that people are accessing more and more information via the Web. Google has done this by pioneering a brilliant new model of business expansion, introduced here as infogration. Infogration is radically different from the traditional model of horizontal integration, which involves buying up competition, and vertical integration, which involves buying upstream and downstream industries. Infogration involves capturing different aspects of physical and social reality and representing them with digital information. In other words, infogration involves the integration of aspects of the world in to the medium of information into which targeted ads can then be placed.
To be successful, infogration requires that we live more of our lives on the Web. Hence, Google has been actively encouraging us to live more of our lives in the 'Googleverse'."
~ Vivienne Waller (https://firstmonday.org/ojs/index.php/fm/article/view/2477/2279)