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This course focused on how online video can change people's behaviors. In this course, we studied new methods for creating persuasive video, with a focus on metrics in guiding iterative design. Students created videos and campaigns to achieve target behaviors of their own choosing.

TEACHING - Persuasive Tech

Added by skyler *
Updated a month ago

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University.

Persuasive Technology

Added by skyler *
Updated a month ago

Last week, Facebook rolled out an update to the design of its News Feed. The design tweaks-near imperceptible pixel spacing and color enhancements-were meant to make Facebook's infinitely updating cascade of stories even easier to consume and comment on. "Small changes, like a few extra pixels of padding or the tint of a button, can have...

Designers are using "dark UX" to turn...

Added by skyler *
Updated 13 days ago

Calm technology is maintained by Amber Case

Calm Technology

Added by skyler *
Updated 2 months ago

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Added by skyler *
Updated 2 months ago

Sometimes, internet users are not trying to be completely anonymous. They say they want to stay unobserved or tracked by certain people or organizations. Thus, we asked the internet users: Have you ever tried to use the internet in ways that keep different kinds of people or organizations from being able to see what you have read, watched or posted online?

Part 3: Who Internet Users are Trying...

Added by skyler *
Updated 2 months ago

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