NOTES


Visión
Repair/reuse/recycle
Local production / local artisans
Circulate/move/changes
+ sharing + caring
smarter operation > including low impact and recycle + analysis of materials and investment in R&D > shorten the supply chain
Originales, unicas y creativas - Dinamismo
Técnicas novedosas - Inimaginable vuelto realidad


TOOLS
https://linktr.ee/
likeshop.me

STYLE
Cos
Pangaia
alexandrahartford
toast


CHANNELS, SALE - (Add Area of influence / + commission charge / Hay channel manager for clothing sites?)
FASHION
Ebay (Everything)
Facebook Marketplace (Everything) + Groups
Poshmark (Fashion)
Thread up
Mercari
Asos marketplace
The Real Real
Refashioner
Snob swap / https://leprix.com/
Vinted.es
www.micolet.com
Rue la la
Lyst
Fashion pile
Vestiairecollective
Yogi’s closet
Gilt
Alexandalexa (kids)
Shopify
Tradesy (Designers)

OTHER SELLING APPS
Decluttr (Technology)
Instagram (Shoppable Posts)
Amazon (Seller Marketplace)
Etsy
letgo (can’t adjust location)
Craigslist CPlus
OfferUp
5miles
Trove
Chairish
Carousell
Vinted
Depop
Wallapop
VarageSell
Shpock
Blinker
Nearme
Cashify
Gumtree
Recycler
Terms
25% comission of Lucy’s price of sale (do not discount commission from channel and shipping/Bank account?)
Step 2.
Hire/Rent B2B
Use a closet in the cloud, a digital wardrobe / Stylebook closet app
Luxury tech Cappasity: interactive visualization of products in 3D
Second hand / thrift shop / new / Swap?
Repair/laundry/re-style products > Step 3. Recycling warehouse (beneficencia/componente social)


TOPIC
“Fashion will operate smarter”
-Inspirational: Miroslava Dumas / Stella -Resources: BoFVoices

SERVICE
“Natalie berg - Products to become services, it helps retailers to retain customer loyalty as well as staying relevant”.
Second hand/renting outfits/encouraging a rotating capsule wardrobe system. Operate locally, lifting people’s surroundings - holistic thinking. JOA sources garments from local charity shops and epicycle them.

ENVIRONMENT
Cut emissions by 80% (2050) - emissions could increase by more than 60% (2030).
Fashion transparency index - reduce the use of virgin plastics.
Hire/rent/swap - clothes made by artisans, which have taken time and skills to produce - environmental waste
150 b new clotting items every year - 25% remains unworn. 10.5 m tons of clothes are sent to landfill each year (final destination Africa or Central America disrupting local textile and tailoring economies). (wbur.org)
Rent: save water, electricity, and any emissions used to manufacture another new piece of clothing. (Chat at the shift RTR - meet reformation’s in house sustainability Guru)
$500 bn in value lost each year due to clothing overproduction and lack of recycling. 12.8 m tons of clothing is sent to landfills annually. The fashion industry creates 92 m tons of textile waste. > avoid overproduction by only producing based on demand.
1 new cotton t-shirt produces = 35 miles car drive. Inditex produces + 1.6 b items (2019) (Fash_rev)

PRODUCTION
Second largest polluter industry - mass production of polyester and acrylic - health and ecosystem.
Tencel making compostable and biodegradable lyocell and modal out of renewable raw material wood. Shorten supply chain and encourage less intensive production. Most factories expect order 300-3,000 units minimum per style/colour/size.
’Natural Fibres (no cotton) should be used most as they don’t smell or bacteria = wash less (elle)
60% of production is in China - then Bangladesh and Vietnam. (Bof)
The institute of sustainable fashion (IPF) “embraces innovation and develop the need for leaders to create green businesses fit for the future and enable positive change”.
Step 2. BRAINSTORMING
Ideas 2 seasons - 6 months & 6 months / 4 seasons - 3 months, 13 weeks / A year - 12 months, 52 weeks.
Donation to local communities
Laundry/repairment systems


RESEARCH

ACELERADORAS
Station F - Luxury/Future tech program LMH

SUSTAINABLE FASHION ORG / INNOVATIVE COMPANIES
Ecoage
Future Tech Lab
copenhagenfashionsummit.com, Positive Luxury, British Fashion Council, Young British Designers Ltd, The sustainable angle, https://www.globalfashionagenda.com

Pangaia: material science - lower impact materials and products.
https://altmat.in/
https://www.toa.st/uk/content/features/circle.htm
Clothing: Petit.pli ($130 set) - clothes that grow, Piñatex (London, 50$ per m2), Ecoalf / Madrid, Veja ([email protected]), Entire world, Goat organic apparel (Amsterdam), Reformation (US), https://wornwear.patagonia.com (Used Patagonia), https://www.fisherfound.com (Used Fisher), https://www.yerdlerecommerce.com (Patagonia/Eileen Fisher).
Functional/Minimalist: Toast
Charliefeist (recycled bags)
Jordan - https://sepjordan.com/pages/contacts-locations
Hong Kong - https://thercollective.com/pages/about-us
https://wornagain.co.uk/ recaptures raw materials from non-reusable products (textiles, PET bottles and packaging)
Amber Jae Slooten - The fabricant (stationf) - digital fashion house - wear clothes digitally https://www.thefabricant.com/
https://galy.co/
Kintra Fibers: material science company to create a new generation fully biodegradable high-performance material, free from fossil fuel.
Sheltersuit > shelter to the homeless

INFLUENCERS/MODELS
Chufy/Miras

OTHER APPS / MODELS
El galpon de ropa
Deadstock destined to bins or incinerator / End of line clothes
https://traid.org.uk/ Charity shop
US - Style: Trunk club, Stick fix (Stick Fix buys finery, a closet in the cloud, a digital wardrobe startup co-founded by Brooklyn decker - (@miraduma) article by Jennifer sherwood)
A turnkey fully managed service for retailers https://www.caastle.com/index.html
Stylebook closet app (organise closet on iPad)
Good on you app: go to the source of trusted brand ratings
Luxury tech Cappasity is a comprehensive solution for the interactive visualization of products in 3D
https://try.frankandoak.com
Second hand to sell Clothes online: poshmark, eBay, mercari, asos marketplace, the real real, refashioner, thredup, snob swap, vinted.es, www.micolet.com miren alos armario https://www.micolet.com/armario/miren-alos, rue la la, lyst, fashion pile, vestiairecollective, yogi’s closet, gilt, alexandalexa
Thread up (US): consignment and thrift shop - resale report secondhand market $24 b.

STRATEGY & INFO

businessoffashion.com
Establish core values
Start asking questions
Hold yourself accountable (goals, transparency)
Practice long-term thinking
Don’t reinvent the wheel - there is a wealth of resources
Define metrics for success

OTHER NOTES


GABRIELA HEARTS
We were always thinking 10 years ahead, about when we have water shortages and climate disasters. The pandemic isn’t what’s going to wipe us out as a species, but the environmental crisis will. We have to change [our behaviors and systems] drastically, and the pandemic taught us that we can do that—we can change in the blink of an eye. We have the technology to make those changes in the fashion industry, but it just takes a new consciousness.”
Hearst says her spring 2021 collection is actually “extremely intricate,” even more so than her past efforts. She designed it alongside her men’s collection, which was made entirely of preexisting patterns and fabric, and resort, 60% of which was produced with preexisting and recycled materials. Spring will boast a similar percentage; in these photos, Hearst collages leftover materials and trims with new garments made from fabrics her team purchased pre-pandemic.

Working with deadstock wasn’t a new challenge for Hearst; her north star goal is to eventually reach 80% non-virgin materials, and her team has been “working backward” for a few seasons by purchasing rolls of preexisting fabric before the collection is even designed. That means there is a predetermined number of garments they can make, and by choosing not to develop all-new materials, the carbon footprint is significantly lower. One problem that was entirely new for Hearst was tackling a sudden excess of inventory: With her London and New York stores closed for months, unsold merchandise piled up, and she wasn’t willing to put it on deep discount. Instead, Hearst is doing something bolder: She’s creating a “retrofit collection” of past-season garments that are tweaked or redesigned to feel like new. The collection will be sold exclusively in a top London retailer. “The key is to make sure it still feels desirable,” “No one is going to buy something for its good intentions. They’re going to buy it because they truly desire the product...”


WARDROBE ROTATION
people could flex up or flex down their usage based on what was going on in their life, and that would correspond to flexing up or down the price that they paid.
To build a circular platform and a closet in the cloud
Our business has always been about buying less stuff in favor of being able to access whatever you wanted, having a wardrobe on rotation, but not having to accumulate dozens of items that you don't need. Secondhand clothing is now completely normal.

Fashion is about self-expression, it's about showing up in the world as you want people to see you people are going to want to show up in their own lives with passion.
fashion is about self-expression. No one wants to be in the same state of mind in 2021 as we’ve been in 2020. We have to move forward.
have the benefit of falling in love with your colleagues and the culture of that organization, otherwise, your job is just a job
Fashion is based on social interactions, whether those social interactions are happening at work, or they're happening in your personal life

https://fortune.com/2020/12/24/the-pandemic-cramped-rent-the-runways-style-but-heres-how-the-company-is-fashioning-a-comeback-in-2021/


REMOTE/NOMAD
Travel focus clothing. https://www.sohohouse.com/es/house-notes/issue-006/fashion/smr-days-translating-travel-into-clothing


WASHING:
Did you know that cleaning and washing are the biggest problems in the clothing industry? (Pangaia)
Eco-friendly cleaning products service https://www.blueland.com/


@evolvedbynature Sustainably farmed materials: wood, mushrooms, and silk cocoons = activated silk made from pure silk in a liquid form

Notes Fashion research
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