"Although the primary function of packaging is to protect the product, its most important function is to create an intangible expression of the product either through the use of visual metaphors or by describing it objectively and visually articulating the typography."
Massimo Vignelli
https://artsandculture.google.com/story/oQVxjEtwlem5LA
Massimo Vignelli
Light is the master of form. Light defines the contour of objects, distinguishes hard and soft, transparent and opaque."
"In designing objects or products for everyday use, we sense the importance of the user’s perception, and we articulate it to achieve deliberate connotations since whatever is perceived is retained and analyzed one way or another."
Massimo Vignelli
(http://www.vignelli.com/).
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