- Get clear on the outcome It is extremely important that you as a designer are always clear on the intended outcome of your work. If it’s not clear to you, ask your team and make sure you have the clarity you need. Some questions to get you started: What is the desired impact of this work? What problem does this address? Are we aiming to drive business outcomes, user outcomes, or learning outcomes? What are the metrics or indicators we’ll use to measure the success of this work?
📈 Business outcomes
This is any design work that delivers positive outcomes for your business. Examples include funnel conversion, retention, engagement, etc.
This represents any design work that drives positive outcomes for a user. It includes anything that results in customer delight and effective user experiences. You can measure user outcomes through both quantitative (e.g. NPS scores) and qualitative indicators (e.g. feedback you hear from users during a usability test).
📖 Learning outcomes
This represents design work that helps your team learn something new or test a hypothesis. It can take the form of an A/B test or an early prototype. This type of work usually isn’t pixel perfect, since you’re simply trying to gain early signals that your design is resonant (or isn’t).