Brand Mythology is a story-based approach to branding that turns a brand from a two-dimensional statement into a fully expressed representation of your audience’s specific archetypal journey of transformation.
making a graphic system:
- make rules and follow them. if a rule breaks, then go back and fix it
establish a higherarchy and consistent grids, margins, sizes etc. how can you re arrange this higherarchy for different results?
have reasons for the rules. why are you using them?
what are we defining? if the system is based on two ideas, what are we defining as the first idea, and what are we defining as the second part.