‘Hi-Lite’ is high art for people who don’t like complicated ideas; people who, when they’re watching a cartoon, begin to wonder if they might be inside the cartoon. Ivanka Trump and Jared Kushner keep a large portrait of Alex Israel’s head hanging over their breakfast table. It’s art that’s easy to apprehend and enjoy, and also to post. ‘Lite’ is for light, but also for literal. It’s the bimbofication of art.
The 360° Rotation of an object in a video
the 3D object existing in a 2D surface, forced to 'prove' its volume and physicality
parallel with sculpture : the object is free from materiality and weight, it's the object that revolves around its own center, rather than the viewer moving around it
a gimmick used in e-commerce, often with CGI recreation of products, to enhance the experience of the object beyond its actual physical capabilities in the real world.
the digital copy of the object is now a super-hero, writing a mythology for the 'real' version