Someone who arrives at a website for the first time has to familiarise themselves with it over a very short time frame to be able to navigate satisfactorily this content. So, unlike a book, which you could assume everyone is going through in a linear way, with websites, there is no such thing as a beginning or an end. There is no such thing as a linear read. I think websites by nature are very hyperlinked. They are more like networks. And therefore, that produces a lot of grounds where you can experiment with unexpected behaviours, unexpected reading directions, as an attempt to maybe challenge certain conventions.
