where does it live
how will people get it and find it
interacting with it
share it and connect it with others
Consider: Contrast and sizing: Bring weight up to create contrast with your personal story vs clinical facts vs readers personal POV/Story. Creating the right balance between clinical and human feel. Creating a more clinical feel vs Art Deco. What is your brands personality? Showing this though the visual language? (Human & Clinical& Serious & Humorous) Perhaps do different spreads and different typefaces to test the overall mood.
Th gradient reveals a journey, time passing, brown, a neutral colour
It Currently feels: Elegants, perfect colour however perhaps play with blue more? Steer away from health food (Not sure what this means lol)The human feel in your titles fonts is great. The organic feel in your illustrations is better to focus in on vs the animated version.
No vector shapes, mixed mediums, expressive methods