"Traditionally, writers have understood that meaning is constructed by the reader, with the text (which includes the author’s projected identity) as the stimulus. But this construction has historically been a pretty passive act. By writing the sentence this way, I am making you an extraordinarily active meaning-constructor. In fact, you will construct your own text through your click-trail. Both reading and writing are always political and ideological acts, but here I’ve passed on a lot more of the burden of constructing political and ideological meaning onto you."