Let’s say that a text or the structure of a text could create a formal interest.
Maybe this set of imagery or video content could inspire to think about a narrative, which is not necessarily functional or accessible yet, but which then challenges to live up on the functional side of things to find an answer which allows easy accessibility.
Sometimes, you don’t want things to be easily accessible. You want things to be the reading experience or the interactive experience. You want that experience to be difficult or complicated, because it creates a slower and therefore longer interaction, as opposed to an immediate delivery.