Bonsiepe saw “interface” as a new “approach to design” — the subtitle of his book. And in a 2003 interview, he said, “I developed a reinterpretation of design as the domain of the interface where the interaction between users and tools is structured. I consider this not a minor contribution to design theory”.
In explicating his “approach” — his framing of design as “interface”, Bonsiepe made several related “moves”:
- Claimed design as a ‘fourth way’, separate from art, science, and technology.
- Distinguished designing from engineering.
- Provided an alternative to frames which cast design as primarily about cosmetics, aesthetics, drawing, or form.
- Defined the need for theory in design practice.
- Connected design theory and design practice.
- Embraced the idea that language is a fundamental element of design practice.
- Linked the verbal and the visual in design.
- Provided a theoretical basis for a new design discourse.
- And perhaps even reformed the modernist ideal.Guy
The three rules for complex systems:
- a rule of generation
- a rule of reduction
- a rule of maintenance (or a tendency to persist)
The syntactical nature of reality, the real secret of magic, is that the world is made of words. And if you know the words that the world is made of, you can make of it whatever you wish.
“Basically, we ignore best practices on purpose because that’s the only way to create something that might be more interesting than just optimizing for conversion. I think that comes from a mindset of thinking from within, thinking inductively, rather than thinking from the outside, if that makes any sense.”