"We consider the aesthetics (what we want), ethics (what ought to be) and reason (what needs to be) to create was is desirable: new relationships, new forms and new realities. In short, Design is the human will in motion."
"Leadership is not managing or micromanaging. It's forming an articulating a vision that everybody can relate to and see the spirit up to achieve that vision." – Steve Jobs
"truly breakthrough creative work never wins awards, it splits juries, people don’t know what to make of it."